vegan skincare USA

There’s a lot to love about vegan beauty, starting with the fact that vegan makeup and skin care has come a long way from its outdated stereotypes. Gone are the assumptions that you have to settle for crunchy packaging or an off-putting scent in order to have transparency into how your products are formulated. Instead, vegan makeup today delivers serious pigment and long wear, all without the need to involve animals in the process.

A quick primer for those new to vegan beauty: Unlike more nebulous terms such as clean, green, and organic, vegan has a hard-and-fast definition across industries. In short, it means the product contains no animal by-products or animal-derived ingredients, like carmine, lanolin, and beeswax. It’s also important to note that cruelty-free doesn’t mean vegan. Rather, it denotes that the products weren’t tested on animals in any stage in the process. A product can be cruelty-free without being vegan, and vice versa, so keep that in mind while you’re shopping.

Almost every brand out there offers vegan options at this point, and reputable brands should provide clarification on which of its products are vegan-friendly. But if you want to take the guesswork out of stocking your makeup bag and top shelf, look no further than these 13 beauty brands that aren’t only vegan, they’re also all-around excellent.

Formerly Kat Von D Beauty (the makeup artist left the company earlier this spring), the brand’s name has undergone a makeover but its dedication to high-quality vegan formulas remains firmly the same. The edgy packaging and bold colors are an homage to the founder’s history as a tattoo artist, but the products have been embraced by makeup lovers from all walks of life. The brand has been 100% vegan since 2010, and has continued to find ways to innovate in that space. If you think vegan means hippy-dippy, low-coverage products, you would be shocked by the brand’s high-coverage complexion products. The iconic Tattoo Liner and Everlasting Liquid Lipsticks are a must-try for bold looks that don’t budge.

Think of Milk Makeup as Glossier’s Gen Z sister who’s TikTok famous and gets all her clothes from Dolls Kill. The brand is all about quick, fresh makeup with edgy pops of color and cheeky product names. Launched by the founder of New York’s Milk studios and veterans of the beauty industry, the brand is extremely cool, and the products are damn good. Milk has been cruelty-free since its launch, but in 2019 the brand announced that all its products are now completely vegan. A good place to start is with the OG Lip + Cheek Sticks or the newly launched Vegan Milk Moisturizer. for more details visit: